Ever since its inception, the world of strength training has witnessed its fair share of drama. So, when news of a legal battle between Starting Strength and Barbell Logic surfaced, it sent shockwaves through the fitness community. But what exactly went down? Let’s delve into the heart of the Barbell Logic lawsuit and uncover the details.

Starting Strong Roots and a Branching Out:

Barbell Logic was founded by Matt Reynolds, a former Starting Strength coach and close associate of Rippetoe, the program’s creator. Initially, things were smooth, with Barbell Logic offering online coaching based on the Starting Strength methodology. However, the relationship between the two entities began to strain as Barbell Logic started venturing into uncharted territory, deviating from the core Starting Strength principles.

Accusations and Legal Action:

Starting Strength alleges that Barbell Logic engaged in various activities that violated their licensing agreement. This included:

Unapproved Modifications: Barbell Logic allegedly modified the Starting Strength program without consent, something strictly prohibited under the agreement.
Branding Confusion: Barbell Logic’s branding closely resembled Starting Strength’s, potentially misleading customers and causing confusion.
Unfair Competition: Starting Strength claimed that Barbell Logic’s online coaching services directly competed with their own, infringing on their market share.

These accusations culminated in Starting Strength filing a lawsuit against Barbell Logic in June 2019. The case centered around trademark infringement, breach of contract, and unfair business practices.

The Aftermath:

The lawsuit dragged on for several months, casting a shadow over both organizations. The fitness community watched with bated breath, eager to see how the legal battle would unfold. Finally, in June 2020, the parties reached an out-of-court settlement.

The terms of the settlement were not publicly disclosed, but it marked the end of the legal battle. Barbell Logic continued to operate, but with several changes:

They rebranded their online coaching program as Barbell Logic Online Coaching.
They removed references to Starting Strength from their website and marketing materials.
They agreed to adhere to a revised licensing agreement with stricter terms.

Lessons Learned:

The Barbell Logic lawsuit serves as a cautionary tale for anyone involved in the fitness industry. It highlights the importance of clear contracts, defined boundaries, and respecting intellectual property.

For Starting Strength, the lawsuit reinforced the need to protect their brand and ensure that their program is delivered with fidelity. For Barbell Logic, the experience underscored the importance of forging their own identity and avoiding conflict with established brands.

Beyond the Headlines:

While the legal battle itself has ended, its impact continues to resonate within the strength training community. It has sparked discussions about the ethics of online coaching, the importance of intellectual property protection, and the future of strength training methodologies.

Ultimately, the Barbell Logic lawsuit reminds us that even in the world of barbells and weights, drama can unfold. It is a story filled with ambition, conflict, and ultimately, the pursuit of strength and fitness.


[Asgaard Funding LLC v. ReynoldsStrong LLC, 426 F. Supp. 3d 292 (N.D. Tex. 2019)][1]
[Starting Strength Apostates or Those Who Bridge Two Worlds? : r/StartingStrength – Reddit][2]
[Litigation with ReynoldsStrong LLC : r/StartingStrength – Reddit][3]
[Moment of Silence for Matt Reynolds : r/BarbellMedicine – Reddit][4]
[Gym Owner Shifts to Online Weight Training (and Thrives) – Practical Ecommerce][5]

Leave a Reply

Your email address will not be published. Required fields are marked *